No more vendorroulette.
Jessica Dunn helps dental practices make smarter growth decisions, connect with trusted partners, and move forward with a clear plan.
Or meet Jessica →For practices who want trusted guidance before the next growth decision.
Now accepting select practice partners·Spring 2026
I created Solutions Collective for practice owners who want trusted guidance before they make another expensive growth decision.
A note from Jessica
Why I built Solutions Collective.
Watch · 1:24Built from years inside dental.
After years inside the dental industry, Jessica saw the same challenge again and again — practice owners surrounded by options, but missing a trusted person to help them decide what actually made sense.
Solutions Collective is the answer. A boutique advisory built on relationships, practical guidance, and thoughtful introductions to the people and platforms a growing practice depends on.
Growth, patient experience, software, training, visual content, and operations.
Senior-level support for the moments that matter.
Clarify the next move
Identify what deserves attention now, before time and budget go to the wrong thing.
Find the right partner
Match the practice with vetted people, platforms, and specialists that fit the goal.
Promote the right services
Focus growth around the services that create meaningful business impact.
Improve the patient growth experience
Strengthen the path from first interest to booked appointment, consult, and follow-up.
The right partner changes the pace of growth.
When the fit is right, decisions get clearer, execution gets easier, and practices stop wasting time on the wrong next thing.
Not a directory. A curation.
Recommendations are based on fit — not paid placement.
A network spanning full-stack growth, patient experience, software, training, visual content, and operations — matched to your goals, budget, timing, and team.
i.01 / 06· FeaturedWebsite & Lead Gen
Our website, our leads, and our lead-gen aren't working as one system — and we feel it in the consult chair.
See the match
Website & Lead Gen
Our website, our leads, and our lead-gen aren't working as one system — and we feel it in the consult chair.
See the match- What she sees
- That the leak is the path from click to consult — not any one channel.
- She introduces
- A team that owns the website, the lead-gen engine, and the leads themselves — paid and organic traffic, capture, rescue, tracking — moved in concert, not in silos.
Website + lead-gen partner — the path, not the parts.
Fix the path — not just the channel.
ii.02 / 06Patient Experience
Patients love us in the chair, but follow-up and rebooking are inconsistent.
See the match
Patient Experience
Patients love us in the chair, but follow-up and rebooking are inconsistent.
See the match- What she sees
- That the gap isn't the care — it's the cadence around it.
- She introduces
- A patient-experience partner, treatment-coordinator coach, or follow-up system.
TC coach + a simple follow-up cadence.
The gap is where loyalty lives.
iii.03 / 06Software
We have five tools that don't talk to each other, and the front desk is drowning.
See the match
Software
We have five tools that don't talk to each other, and the front desk is drowning.
See the match- What she sees
- That the leak is the seam between tools — not the stack itself.
- She introduces
- A communication, scheduling, or workflow platform — one that fits the team, not adds to them.
Patient-comms platform — owned by the front desk.
Fix the seam — not the stack.
Six rooms. The right person for the moment.
See the partner networkiv.04 / 06Training
Our team can present treatment, but they freeze when patients hesitate on price.
See the match
Training
Our team can present treatment, but they freeze when patients hesitate on price.
See the match- What she sees
- That the team isn't the problem — the consult flow is.
- She introduces
- A trusted sales or treatment-coordinator coach — vetted for fit, not flash.
Sales coach — flow first, then objections.
Coach the flow. The team will follow.
v.05 / 06Visual Content
Our brand looks nothing like the practice we are — and our content can't carry its weight.
See the match
Visual Content
Our brand looks nothing like the practice we are — and our content can't carry its weight.
See the match- What she sees
- That the practice needs visual proof on hand — not more posts.
- She introduces
- A team that comes on-site — image and video at the practice, plus sales-led copy that powers site, ads, email, social, and follow-up.
On-site content team — photo, video, and copy that converts.
Make the brand look like the practice — once, and use it everywhere.
vi.06 / 06Operations
Every day feels reactive. Things slip — and we're not sure where.
See the match
Operations
Every day feels reactive. Things slip — and we're not sure where.
See the match- What she sees
- That the day breaks at handoff — not at intent.
- She introduces
- An ops consultant, fractional COO, or systems lead — sized to the practice.
Ops lead + a scripted plan-present moment.
Two changes — calmer week.
Website & Lead Gen
Our website, our leads, and our lead-gen aren't working as one system — and we feel it in the consult chair.
- What she sees
- That the leak is the path from click to consult — not any one channel.
- She introduces
- A team that owns the website, the lead-gen engine, and the leads themselves — paid and organic traffic, capture, rescue, tracking — moved in concert, not in silos.
- Outcome
- A clearer path from attention to booked consults — fewer wasted clicks, fewer missed follow-ups, and a website earning its keep.
Patient Experience
Patients love us in the chair, but follow-up and rebooking are inconsistent.
- What she sees
- That the gap isn't the care — it's the cadence around it.
- She introduces
- A patient-experience partner, treatment-coordinator coach, or follow-up system.
- Outcome
- A practice patients keep choosing — and recommending without being asked.
Software
We have five tools that don't talk to each other, and the front desk is drowning.
- What she sees
- That the leak is the seam between tools — not the stack itself.
- She introduces
- A communication, scheduling, or workflow platform — one that fits the team, not adds to them.
- Outcome
- Fewer tabs, fewer dropped balls, and a front desk with its head up again.
Training
Our team can present treatment, but they freeze when patients hesitate on price.
- What she sees
- That the team isn't the problem — the consult flow is.
- She introduces
- A trusted sales or treatment-coordinator coach — vetted for fit, not flash.
- Outcome
- A team that handles the hard moments calmly, and turns more plans into starts.
Visual Content
Our brand looks nothing like the practice we are — and our content can't carry its weight.
- What she sees
- That the practice needs visual proof on hand — not more posts.
- She introduces
- A team that comes on-site — image and video at the practice, plus sales-led copy that powers site, ads, email, social, and follow-up.
- Outcome
- One real library that lifts everything downstream — fewer scrambles, sharper brand, more booked consults.
Operations
Every day feels reactive. Things slip — and we're not sure where.
- What she sees
- That the day breaks at handoff — not at intent.
- She introduces
- An ops consultant, fractional COO, or systems lead — sized to the practice.
- Outcome
- A calmer week, a clearer team, and the owner out of the weeds.
- ✓WebsitePages · proof · service offer
- ✓TrafficPaid · organic · AI-search
- ★Lead GenLanding · offer · booking
- ★LeadsCapture · rescue · sms / email
- ○MeasurementTracking · attribution
Conversion + follow-up — the path is the leak.
These are the kinds of decisions Jessica helps practices make every week — quietly, candidly, with the right people in the room.
Three ways to work with Jessica.
Every engagement begins the same way — a 30-minute conversation. From there, the path is matched to where the practice actually is.
Growth Clarity
Owners unsure what to prioritize next.
A focused conversation to clarify what matters, what feels stuck, and where to focus first.
A clearer next move.
Partner Match
Practices choosing the right vendor or specialist.
Thoughtful introductions based on goals, budget, timing, and team capacity.
Fewer wrong turns.
Ongoing Advisory
Practices that want Jessica close as they grow.
Support as you evaluate partners, launch initiatives, and make growth decisions.
Trusted guidance over time.
Not sure which fits? The discovery call is the same. We'll figure it out together.
- 01
Brief introduction and goals
A short note about your practice and what you'd like to move forward.
- 02
A focused conversation
A 30-minute call with Jessica — calm, candid, and clear.
- 03
A clearer next step
An audit, a partner match, or ongoing advisory — matched to where you are.
Start with a conversation, not a commitment.
Bring the messy version — vendor questions, growth ideas, half-built plans. Jessica will help you make sense of it.